Adam Daniel Mezei

My professional activities these days consist of running my company, PMD-For-Hire
day-to-day affairs, and attending film markets around the continent as I continue to grow my business and evangelize the PMDing concept.

PMDing is a rapidly growing production role which made its accidental debut sometime around 2007,as major Hollywood distribution companies and mini-majors drastically cut back on their large advance payouts — or mininum guarantees
(MGs) — to independent producers for the privilege of exclusively marketing and promoting their projects.

It was during that same 2007 after a wildly successful festival run for his indie-financed international street art documentary — Bomb It! — that writer-director Jon
Reiss unfurled his vision for the independent scene’s future with his notion of the “artist-businessman,” the equivalent of the indie scene’s “uber-mensch.”

From 2007 onward, Reiss decreed that filmmakers should no longer idly wait for those ultra-rare lucrative distribution opportunities, instead boldly taking their films’
destinies into their own hands by wading out into the marketplace to engage their audiences directly.

There are under a dozen active PMDs across the world PMDing on a full-time basis, and I am one of them.